This guide is aimed at anyone who has, or is thinking about starting, a handmade business. You will learn how to build customer awareness, advertise and promote your business and how to build a sound marketing strategy, to help you grow your business and make sales.
Topics in the guide include:
- How to identify your target market/ your ideal customer
- About Demographics and Psychographics
- And understand your current customers and the importance of analysing the feedback they give you
- How to analyse your competitors
- About branding your handmade business
- The value of good communications
- How to build a business plan
- How to get to grips with your marketing strategy and how to build a marketing plan
