Content is one of the most important starting places for your business. You need to write engaging content for your website, social media sites, blogs; in fact your whole online presence consists of content. It needs to be appealing to pull in new customers, create brand loyalty, engage your audience and to establish yourself as an expert in your field.

Even if your website has SEO (search engine optimisation) coming out of its ears, and shed loads of traffic – if your content is lacking or low quality and difficult to read, people aren’t going to stick around. Potential customers like to see images and read articles that mean something to them, that speaks to them in their language – articles they can connect with and that provide them with value.